New advertising authority executive Jeffrey Hentz on the job in Daytona Beach

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Jeff HentzPhoto for Headline Surfer / NSBNews.net
Jeffrey Hentz President/CEO Daytona Beach Area Convention & Visitors Bureau Hentz Assumed his leadership position Friday with the Daytona Beach Area Convention and Visitor's Bureau, the marketing arm of the Halifax Area Advertising Authority.

DAYTONA BEACH -- The head of the Halifax Area Advertising Authority welcomed tourism executive Jeffrey Hentz who began his has duties today as the new president and chief executive officer of the Daytona Beach Area Convention and Visitors Bureau.

"We are excited to have Jeff join and lead our tourism marketing team," said Sean Belgrade, chairman of the Halifax Area Advertising Authority, which oversees the Daytona Beach area's tourism marketing efforts. "This is the start of an exciting era for the Daytona Beach area."

Hentz, most recently the executive director and chief executive officer for California's Destination Yosemite/Mariposa County Convention and Visitors Bureau, has more than 20 years of sales and marketing experience in the travel and tourism industry. He has served as chairman of Visit California's High Sierra Region and as a member of the Visit California Marketing Commission and International Advisory Board. Hentz is actively involved in several professional industry associations including Destination Marketing Association International and Educational Seminar for Tourism Organizations.

Hentz is a graduate of the University of Central Florida in Orlando.

FAST FACTS 

The Daytona Beach Area Convention and Visitors Bureau is the branding, sales and marketing agency responsible for positioning Daytona Beach as the destination of choice for leisure and group business for the economic benefit of the region.

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Henry Frederick is publisher of Headline Surfer®, the award-winning 24/7 internet newspaper serving the Daytona Beach-New Smyrna Beach / Sanford-Orlando metropolitan region via HeadlineSurfer.com, launched in 2008, as Florida's first around-the-clock online newspaper. Frederick is among Florida's most experienced reporters specializing in breaking news & investigative reporting and winner of multiple state, regional & national journalism awards in Florida, New York, Massachusetts & Connecticut. The first of his three books, "Creepy Ass Cracker" (842 pages, Xlibris), hits bookstores this Fall. 
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