New advertising authority executive Jeffrey Hentz on the job in Daytona Beach

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Jeffrey Hentz President/CEO Daytona Beach Area Convention & Visitors Bureau Hentz Assumed his leadership position Friday with the Daytona Beach Area Convention and Visitor's Bureau, the marketing arm of the Halifax Area Advertising Authority.

DAYTONA BEACH -- The head of the Halifax Area Advertising Authority welcomed tourism executive Jeffrey Hentz who began his has duties today as the new president and chief executive officer of the Daytona Beach Area Convention and Visitors Bureau.

"We are excited to have Jeff join and lead our tourism marketing team," said Sean Belgrade, chairman of the Halifax Area Advertising Authority, which oversees the Daytona Beach area's tourism marketing efforts. "This is the start of an exciting era for the Daytona Beach area."

Hentz, most recently the executive director and chief executive officer for California's Destination Yosemite/Mariposa County Convention and Visitors Bureau, has more than 20 years of sales and marketing experience in the travel and tourism industry. He has served as chairman of Visit California's High Sierra Region and as a member of the Visit California Marketing Commission and International Advisory Board. Hentz is actively involved in several professional industry associations including Destination Marketing Association International and Educational Seminar for Tourism Organizations.

Hentz is a graduate of the University of Central Florida in Orlando.


The Daytona Beach Area Convention and Visitors Bureau is the branding, sales and marketing agency responsible for positioning Daytona Beach as the destination of choice for leisure and group business for the economic benefit of the region.

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Henry Frederick is publisher of Headline Surfer®, the award-winning 24/7 internet newspaper serving the Daytona Beach-New Smyrna Beach / Sanford-Orlando metropolitan region via Florida's first around-the-clock newspaper was launched April 7, 2008, in New Smyrna Beach, initially as and Headline Surfer is a registered trademark of NSB News LLC. Headline Surfer® Publisher Henry Frederick, is recognized as one of Florida's top award-winning cops & courts reporters, who has received more awards for such coverage than any other reporter working in Central Florida. He's the top journalist in the Florida Press Club two years running with seven journalism awards for 15 breaking news and investigative stories, three blogs and top internet site. He's the only reporter to win awards for coverage of the Trayvon Martin slaying as well as the subsequent George Zimmerman murder trial acquittal in Sanford. He's also won state, regional and national journalism awards for his coverage of cops and courts fear 8 1/2 years at the Daytona Beach News-Journal, where he witnessed and reported on the execution of serial killer Aileen Wuornos and covered the civil trial brought by NASCAR legend Dale Earnhardt's widow to keep his autopsy files sealed. Before that before he covered cops & courts for Gannett Suburban Newspapers / The Journal News in Westchester and Rockland counties in New York, where he won a highly-coveted Associated Press Award for breaking news. Before launching the 24/7 internet newspaper in 2008, he was an award-winning city editor for the Taunton Daily Gazette, in his native Massachusetts for two years, winning a national investigative award on municipal corruption. The first of Frederick's three books, for which he has secured publishing rights, is called "Creepy Ass Cracker" (840 pages, Xlibris), which will hit bookstores in September. His second book, "Wrestling ReWind," is expected to be published in January 2015. The third book is not yet titled.
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